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Heartfelt focuses on high-quality gifts with that personal touch of embroidery. When you personalize a gift, it turns a typical gift into a heartfelt, keepsake gift that will be cherished for a lifetime.
— Abby Rowan, Owner

Abby loves creating unique gifts and products for her clients. She prides herself on offering superior customer service that creates loyal, repeat customers with everyone she meets.


Aside from her work with Heartfelt Embroidery & Gifts, Abby is kept busy as a proud Air Force wife and mom to two crazy, sweet little girls. Abby and her husband are excited to finally put down roots in Rapid City. She looks forward to opening a shop in the Rapid City downtown area in the next couple years!
 

 Abby and her family

Abby and her family


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