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Amy Jo is the author of New York Times best-seller Renegades Write the Rules, and host of the Why Not Now? podcast. She founded Digital Royalty in 2009 to help corporations, celebrities and sports entities humanize their brands online through social communication channels. Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully humanize their presence. Her motto: humans connect with humans, not logos. After a successful 7-year run, Amy Jo exited Digital Royalty in 2016.

Amy Jo herself has a social media following of more than a 1 million people and was named the third most powerful woman on Twitter by Forbes. Amy Jo believes the future of technology is the future of humanity. She conducts clinical research studies and travels the world to speak about this topic and many other topics.

New York Times Bestselling Author, Founder/CEO, Keynote Speaker, Angel Investor, Podcast Host and Innovation Advocate.



Author Amy Jo Martin is the founder of Digital Royalty and thewoman who pioneered how professional sports integrate social media.In this book she shows how to build a faithful following and beatthe competition clamoring for people's attention by continuallydelivering value - when, where, and how people want it. People wantto be heard, to be involved, to be entertained, to be adventurous,to be informed.

  • Reveals the winning strategies for using social media toachieve dramatic results

  • Shows how to gain influence with social media that requires anunprecedented (and potentially uncomfortable) level ofaccessibility and ongoing affinity

  • Filled with illustrative examples of social media successes(including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike)that show how humanizing a brand through social media leads tomonetization

  • Explores how Amy Jo Martin and other successful entrepreneursare becoming renegades by using social media to innovate theirpersonal and professional lives

The book reveals one of the basic rules of digital mediasuccess: Humans connect with humans, not logos and creativetaglines.


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